Digital Marketing Interview Questions and Answers

Here are some of the Digital Marketing interview Q&A

1. What is Digital Marketing?

Digital marketing is the term related to the marketing of the product and services using digital media. The aim of using digital marketing technology is to promote the brands, increase sales and build the online reputation of the company.

2. What is Traffic?

Traffic to the website refers to the number of visitors arriving at the website by linking on its link.

3. How Many Types of Digital Marketing?

Digital Marketing can be categorized into two types-Inbound Digital Marketing and Outbound Digital Marketing.

4. What is Landing Page?

An attractive webpage where the user is directed after clicking a link is called a landing page. These pages are specially designed to tempt the visitor to contact, subscribe or buy a product or service.

5. Can you Explain what is Page Rank?

Page Rank is link analysis algorithm used by the search engine to determine the quality and quantity of relative links coming to the website. It is re-evaluated 3 to 4 times a year. The rank ranges from 10(highest) to 0(lowest), 3 being average.

6. What is Affiliate Marketing?

Affiliate marketing is an arrangement where an online retailer pays commission to a third party for generating sales and clicks.

7. What is Classified Marketing?

It is the marketing of a company or a website locally using the city/country search engines and listing on the local website like Olx, IndiaMart, JustDial, etc.

8. What is Content Marketing?

Content marketing is promoting the content-video, picture or text on different media platforms to increase the brand awareness and engagement with the customers.

9. What is Out Bound Marketing?

Outbound Marketing uses offline techniques like SMS, MMS, TV Ads and Digital Hoardings to promote the business. These methods are costly compared to inbound marketing techniques.

10. What is IN Bound Marketing?

 Inbound Digital Marketing is a technique used to promote the company using online methods like blogs, videos, press release, SEO, social media marketing and content marketing. These techniques attract the users and boost the online reputation of the company.

11. What is Viral Marketing?

Posting an attractive content, video or picture that can produce engagement and can be shared on social media is viral marketing. It is used to create brand awareness.

12. What is Keyword?

A keyword is a term or a phrase that a user enters in the search engine to find relevant information.

13. What is Search Engine Marketing?

 Search Engine Marketing is a form of internet marketing where a website a promoted by displaying paid ads on the search engine page. Advertising on different search engines has to be done separately.

14. What is Bounce Rate?

It is the percentage of visitors who exit the website after visiting only one page. 

15. What Do you know about Google Adwords?

Google AdWords is an advertising system run by Google. It allows the business to create ads for a specific keyword and display it on its result pages.

16. Explain PPC?

PPC is the abbreviated form of Pay per Click.

17. Name some SEO tools you use?

Woorank, Similar Web, Google Analytics, Google AdWords, Google Webmaster, SEO Quake, SEO Sitecheckup.

18. What is mean by Responsive Website?

A responsive website is the one that adjusts its size and orientation according to the device on which it is opened. The content remains the same but its layout changes.

19. Why Online Marketing is preferred over Offline Marketing?

Online marketing is cost effective and can be used target specific audience globally.

20. What is the Major Factor for Increase traffic to your website?

The most effective ways to get traffic is making the website SEO friendly and get referring links to the site.

21. What is the use of SEO?

SEO is used to make the site rank better in the search engine. A better-ranking website gets more clicks and exposure.

22. Name some Online Marketing Tools?

Google Analytics, Google AdWords, Social bookmarking sites, XML Sitemap Generator, Favicon generator, SubmitExpress (submission to all search engines.), Buffer, HootSuite.

23. May I Know what is the difference between On Page Optimization and Off Page Optimization?

On-Page Optimization means optimizing the website according to the guidelines whereas Off-Page Optimization refers to creating backlinks to the site.

24. What is E-Mail Marketing?

Email Marketing is sending promotional messages to people by mail. These promotional messages may be ads, brochures, business proposals and are send to create brand awareness.

25. Types of Email Marketing?

Transactional email, Direct email and Mobile email marketing.

26. What is Blog?

A blog is an online discussion site where a person can share his thoughts, ideas or experience with people of same interests. You can share text, pictures, videos, messages and many more.

27. What are Backlinks?

Following backlinks are considered as quality backlinks: 

1) Backlinks coming from the website with higher page rank than your website. 

2) Backlinks from relevant sites. 

3) Backlinks on targeted keywords.

28. What are Bad Back Links?

1) Paid links. 2) Spammy links. 3) Links coming from irrelevant sites. 4) Links from the link exchange. 5) Links from sites with low page rank and traffic.

29. What do know about Do-Follow and No- Follow?

The do-follow link refers to the link which allows the search engine to follow them and reach the website. The no-follow link refers to the link which restricts the search engine to reach the website but allows human to do so.

30. How do you create Back Links?

1) Blogging. 2) Forum posting. 3) Directory Submission. 4) Social Bookmarking. 5) Photo and video sharing. 6) Business Reviews. 7) Local listings. 8) Article Submission. 9) Guest posting. 10) Press Release.

31. What should be done make pay per click campaign effective?

For effective Pay per Click campaign- 

1) Add more keywords- adding more keywords expands the reach of the campaign 

2) Split Ad Groups - splitting ads into smaller groups, each targeting a specific audience increases Click-through-rate (CT R). 

3) Attractive Landing Page - modify the landing page to attract more traffic. 

4) Add negative keywords – add negative keywords to tell search engines not to display ad on those keywords.

32. What is Keyword Density?

Keyword density is the ratio of the number of times a particular keyword is used in a webpage to the total number of words on that page. This ratio shows the number of times keyword was used on that page.

33. What is Display Marketing?

Display advertising is a commercial message (banners) with text, animations, infographics, videos, etc.made to target a specific group of audience.

34. What is the Keyword? What is its importance?

In digital marketing, a keyword is a word that a user enters into the search engine to find specific information. Keywords are very important for SEO and better page ranking. Where and how you place the keywords is directly reflected in your page ranking.

35. Tell me some Famous Search Engines?

Search engines play a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are- Google, Yahoo, Bing, Yandex, Baidu etc.

36. What is Alexa Rank?

Alexa Rank is owned by Amazon. It is determined by the amount of traffic coming to the website, globally.

37. What is ORM?

ORM (online reputation management) is the reputation or image of the brand online. It is determined by not only what you post but also how others react to your post.

38. What is ROI?

Return on investment (ROI) is the ratio between the net profit and cost of investment resulting from an investment of some resource.

39. What Is POGO STICKING?

The condition where the user clicks on a link in the results page and immediately hit back, not staying on that page is known as pogo sticking. It happens when the site is not relevant to the user.

40. What should we follow to avoid Google Penalty?

Follow the below points to avoid the penalty:

1. Do not link to any other site with bad page rank.

2. Avoid Poison words. For example word "link", when you hypertext this text to give the link to your site it becomes poison words.

3. Avoid stealing text or images from other domains.

4. Avoid re-directing users to another page through refresh meta-tags - don't immediately send user or visitors to another page even before he or she clicked on the web page link.