Search Engine Optimization (SEO) Interview Questions

      

         You Must Learn, Before Going SEO   Interview 

1. What is SEO?

SEO is abbreviated form for Search Engine Optimization. It is a Digital Marketing Technique used to increase a website's ranking in the natural or organic search result.

2. What are the types of SEO?

There are mainly three types of SEO-White Hat SEO, Black Hat SEO and Grey Hat SEO.

3. What is Search Engine?

A Search Engine is a software developed to find information on World Wide Web.
Google, Yahoo, Bing, Ask, Baidu, Yandex, AOL search, WOW, Infospace, Dogpile, DuckDuckGo, Blekko, WebCrawler, Alhea are some examples of search engines

4. How a search engine works?

The search engine has two functions- first indexing the website and second, providing relevant information in the search result. The search engine bots are known as crawlers or spiders crawl the website and store that source code on their local server. The indexer re-arranges this data into categories. When a user searches his query, the ranking algorithm matches the websites the keyword in their database and displays the websites according to their ranks.

5. What is On-Page Optimization?

On-Page Optimization is the SEO technique where a website is optimized-its URL, title, alt tags, javascript and CSS codes, keywords and meta description are optimized.

6. What is Off-page Optimization?

Off-Page optimization is the SEO technique to create backlinks to the site.

7. Name some off-page optimization techniques?

Off-page optimization techniques are-

1. Blogging.
2. Business Reviews.
3. Social Bookmarking.
4. Photo and Video Sharing.
5. Article Submission.
6. Form posting.
7. Directory Submission.
8. Press Release.
9. Guest Posting.
10. Local Listing.
11. Commenting
12. Google Map.
13.Social Media Profiles.
14. Classifieds

8. Name some black hat SEO techniques?

Link Spamming, Hidden text and links, keyword stuffing and cloaking.

9. What is Keyword?

A keyword is a term or phrase used by the user to find information on search engines.

10. What is Social Bookmarking?

Social bookmarking is an off-page technique of promoting the content of the website. You can submit the text, pictures, video, and blogs on different social media sites with links pointing back to the site.

11. Name some social media bookmarking sites.

Tumblr, Pinterest, StumbleUpon, Digg, Delicious, Reddit,etc.

12. What are the basic required tools for doing SEO?

Google webmaster tools, Google Analytics, Open Site Explorer, Alexa, Website Grader etc. are the basic tools which are used to do SEO. But now a day, there are many paid tools like SEO Moz, Spydermate, Bulkdachecker etc.available in the market.

13. Who are the founders of the Google?

The founders of the google are Larry Page and Sergey Brin.

14. What is Website?

A website is Collection Of web pages or formatted documents that can be accessed over the internet.
websites are generally identified with domain names or web addresses.
 for example, If you type the web address www.digitaldip.co  over the internet, It would take you to the home page of the actual website.

15. What is the web server?

A web server is a computer programme with an IP Address and Domain names that display web pages to users when requested. Web server accepts and processes the request sent via HTTP.

16. What is Web Hosting?

web hosting refers to any service providing space for websites over the internet.web host enables your website to be viewed by others via modem or network by making space over its server

17. What is Google Knowledge Graph?

The Knowledge Graph is a knowledge base utilized by Google to improve its search engines' result with semantic -search information gathered from a wide variety of sources. Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries.

18. What is Google Penalty?

A Google Penalty is the negative effect on a website's search rankings based on the updates to Google's Search algorithms and /or manual review. It can be an unfortunate malfunction of an algorithm update or an international penalization for various black-hat SEO techniques.

19. What is Canonical URL?

Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, know as canonical tags, these URLs help in content syndication when multiple versions of the same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

20. What is Google My Business?

Google My Business is a free and easy-to-use tool for business, brands, artists, and organizations to manage their online presence across Google, including search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

21. Can you mention the difference between SEM and SEO?

Search Engine Marketing is used to promotion of website through paid advertising by increasing their visibility in search engine result page in the Ads section. While SEO is optimizing to increase the organic search rate.

22. What are webmaster tools?

A webmaster is a tool this is service provided by the Google from where you can get the backlink information, crawl errors, search queries, indexing data, CTR etc.

23. What is Robot.txt?

Robot.txt is a text file. It is through this file it gives instructions to the search engines about indexing caching of a webpage, files of website or directory, domain.

24. Mention which is the best area to include your keywords?

These are the important areas to include your keywords

* Page Tile
*Content Body
*Meta Description

25. What is keyword density and what is the formula for knowing keyword density?

From SEO point of view, the keyword definitely helps you to stand out your content from others content. The formula for know the keyword density is (Total number of words in your article) multiply by 100.

26. What is Google Dance?

Google Dance is an outdated slang term used to describe the time period when Google rebuilds its rankings, and as a result of this rebuilding, the rankings order of websites on Google's SERP may fluctuate repeatedly.

27. How do you separate word in URL?

You should use hyphens to separate words in URL

28. What is Google Sandbox?

Google sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.

29. What is paid result?

The paid result in SEO means the exact opposite of organic results. it generally denotes to advertisements that display above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some users enter a search query with those keywords.

30. What is an Organic result?

The organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the use. It is also referred to as a "free" or "natural" result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

31. What is Google Suggest or Autocomplete?

Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated items to him/her in a drop-down menu. Such suggestions are a collection of the most frequent search term over the Google search engine.

For example, as you start to type Digital Marketing tutorial for, you might see other popular Digital Marketing tutorial related searches like" Digital Marketing tutorials for beginners" or " Digital Marketing tutorial for working professionals"

32. What is the definition of a keyword?

Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

33. What is the Long Tail Keyword?

Long tail keywords are phrases containing over 4+ words that make search results highly specific.

34. What is an Outgoing link?

An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the source domain. For example, if you provide links to other third-party web pages on your website, those would be external links to your site.

35. What are incoming links?

Inbound links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only. Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

36. What is Bounce rate?

Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.

37. What are 404 errors?

404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.

An interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.

38.  What is Alexa Rank in SEO?

Akexa.com is a website that ranked websites based on the traffic,so in terms of SEO,moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.

39. What is the difference between PR (page rank) and SERP ( search engine result page)?

Page rank is calculated on the basis of qulity inbound links from other website or webpage or a website.
SERP (Search Engine Result Page) is the placement of the website or web-pages which  is returned by the search engine after a search query or attribute.

40. What does it mean if nothing appears on doing search on the domain?

On doing search on your domain and if noting appears then there are three possiblities.

1. May be the site is banned by search engines.
2. May be no index by search engines.
3. Some canonical issues.