Low-cost
One of the most obvious advantages of email promoting is its lower cost compared to thought promoting channels.There are not any print or postage prices and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers may contemplate finance in specialist computer code to change, track and assess their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
Target fans of your brand
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results
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