Here are some of the Digital Marketing interview Q&A

1. What is Digital Marketing?

Digital marketing is the term related to the marketing of the product and services using digital media. The aim of using digital marketing technology is to promote the brands, increase sales and build the online reputation of the company.

2. What is Traffic?

Traffic to the website refers to the number of visitors arriving at the website by linking on its link.

3. How Many Types of Digital Marketing?

Digital Marketing can be categorized into two types-Inbound Digital Marketing and Outbound Digital Marketing.

4. What is Landing Page?

An attractive webpage where the user is directed after clicking a link is called a landing page. These pages are specially designed to tempt the visitor to contact, subscribe or buy a product or service.

5. Can you Explain what is Page Rank?

Page Rank is link analysis algorithm used by the search engine to determine the quality and quantity of relative links coming to the website. It is re-evaluated 3 to 4 times a year. The rank ranges from 10(highest) to 0(lowest), 3 being average.

6. What is Affiliate Marketing?

Affiliate marketing is an arrangement where an online retailer pays commission to a third party for generating sales and clicks.

7. What is Classified Marketing?

It is the marketing of a company or a website locally using the city/country search engines and listing on the local website like Olx, IndiaMart, JustDial, etc.

8. What is Content Marketing?

Content marketing is promoting the content-video, picture or text on different media platforms to increase the brand awareness and engagement with the customers.

9. What is Out Bound Marketing?

Outbound Marketing uses offline techniques like SMS, MMS, TV Ads and Digital Hoardings to promote the business. These methods are costly compared to inbound marketing techniques.

10. What is IN Bound Marketing?

 Inbound Digital Marketing is a technique used to promote the company using online methods like blogs, videos, press release, SEO, social media marketing and content marketing. These techniques attract the users and boost the online reputation of the company.

11. What is Viral Marketing?

Posting an attractive content, video or picture that can produce engagement and can be shared on social media is viral marketing. It is used to create brand awareness.

12. What is Keyword?

A keyword is a term or a phrase that a user enters in the search engine to find relevant information.

13. What is Search Engine Marketing?

 Search Engine Marketing is a form of internet marketing where a website a promoted by displaying paid ads on the search engine page. Advertising on different search engines has to be done separately.

14. What is Bounce Rate?

It is the percentage of visitors who exit the website after visiting only one page. 

15. What Do you know about Google Adwords?

Google AdWords is an advertising system run by Google. It allows the business to create ads for a specific keyword and display it on its result pages.

16. Explain PPC?

PPC is the abbreviated form of Pay per Click.

17. Name some SEO tools you use?

Woorank, Similar Web, Google Analytics, Google AdWords, Google Webmaster, SEO Quake, SEO Sitecheckup.

18. What is mean by Responsive Website?

A responsive website is the one that adjusts its size and orientation according to the device on which it is opened. The content remains the same but its layout changes.

19. Why Online Marketing is preferred over Offline Marketing?

Online marketing is cost effective and can be used target specific audience globally.

20. What is the Major Factor for Increase traffic to your website?

The most effective ways to get traffic is making the website SEO friendly and get referring links to the site.

21. What is the use of SEO?

SEO is used to make the site rank better in the search engine. A better-ranking website gets more clicks and exposure.

22. Name some Online Marketing Tools?

Google Analytics, Google AdWords, Social bookmarking sites, XML Sitemap Generator, Favicon generator, SubmitExpress (submission to all search engines.), Buffer, HootSuite.

23. May I Know what is the difference between On Page Optimization and Off Page Optimization?

On-Page Optimization means optimizing the website according to the guidelines whereas Off-Page Optimization refers to creating backlinks to the site.

24. What is E-Mail Marketing?

Email Marketing is sending promotional messages to people by mail. These promotional messages may be ads, brochures, business proposals and are send to create brand awareness.

25. Types of Email Marketing?

Transactional email, Direct email and Mobile email marketing.

26. What is Blog?

A blog is an online discussion site where a person can share his thoughts, ideas or experience with people of same interests. You can share text, pictures, videos, messages and many more.

27. What are Backlinks?

Following backlinks are considered as quality backlinks: 

1) Backlinks coming from the website with higher page rank than your website. 

2) Backlinks from relevant sites. 

3) Backlinks on targeted keywords.

28. What are Bad Back Links?

1) Paid links. 2) Spammy links. 3) Links coming from irrelevant sites. 4) Links from the link exchange. 5) Links from sites with low page rank and traffic.

29. What do know about Do-Follow and No- Follow?

The do-follow link refers to the link which allows the search engine to follow them and reach the website. The no-follow link refers to the link which restricts the search engine to reach the website but allows human to do so.

30. How do you create Back Links?

1) Blogging. 2) Forum posting. 3) Directory Submission. 4) Social Bookmarking. 5) Photo and video sharing. 6) Business Reviews. 7) Local listings. 8) Article Submission. 9) Guest posting. 10) Press Release.

31. What should be done make pay per click campaign effective?

For effective Pay per Click campaign- 

1) Add more keywords- adding more keywords expands the reach of the campaign 

2) Split Ad Groups - splitting ads into smaller groups, each targeting a specific audience increases Click-through-rate (CT R). 

3) Attractive Landing Page - modify the landing page to attract more traffic. 

4) Add negative keywords – add negative keywords to tell search engines not to display ad on those keywords.

32. What is Keyword Density?

Keyword density is the ratio of the number of times a particular keyword is used in a webpage to the total number of words on that page. This ratio shows the number of times keyword was used on that page.

33. What is Display Marketing?

Display advertising is a commercial message (banners) with text, animations, infographics, videos, etc.made to target a specific group of audience.

34. What is the Keyword? What is its importance?

In digital marketing, a keyword is a word that a user enters into the search engine to find specific information. Keywords are very important for SEO and better page ranking. Where and how you place the keywords is directly reflected in your page ranking.

35. Tell me some Famous Search Engines?

Search engines play a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are- Google, Yahoo, Bing, Yandex, Baidu etc.

36. What is Alexa Rank?

Alexa Rank is owned by Amazon. It is determined by the amount of traffic coming to the website, globally.

37. What is ORM?

ORM (online reputation management) is the reputation or image of the brand online. It is determined by not only what you post but also how others react to your post.

38. What is ROI?

Return on investment (ROI) is the ratio between the net profit and cost of investment resulting from an investment of some resource.

39. What Is POGO STICKING?

The condition where the user clicks on a link in the results page and immediately hit back, not staying on that page is known as pogo sticking. It happens when the site is not relevant to the user.

40. What should we follow to avoid Google Penalty?

Follow the below points to avoid the penalty:

1. Do not link to any other site with bad page rank.

2. Avoid Poison words. For example word "link", when you hypertext this text to give the link to your site it becomes poison words.

3. Avoid stealing text or images from other domains.

4. Avoid re-directing users to another page through refresh meta-tags - don't immediately send user or visitors to another page even before he or she clicked on the web page link.

      

         You Must Learn, Before Going SEO   Interview 

1. What is SEO?

SEO is abbreviated form for Search Engine Optimization. It is a Digital Marketing Technique used to increase a website's ranking in the natural or organic search result.

2. What are the types of SEO?

There are mainly three types of SEO-White Hat SEO, Black Hat SEO and Grey Hat SEO.

3. What is Search Engine?

A Search Engine is a software developed to find information on World Wide Web.
Google, Yahoo, Bing, Ask, Baidu, Yandex, AOL search, WOW, Infospace, Dogpile, DuckDuckGo, Blekko, WebCrawler, Alhea are some examples of search engines

4. How a search engine works?

The search engine has two functions- first indexing the website and second, providing relevant information in the search result. The search engine bots are known as crawlers or spiders crawl the website and store that source code on their local server. The indexer re-arranges this data into categories. When a user searches his query, the ranking algorithm matches the websites the keyword in their database and displays the websites according to their ranks.

5. What is On-Page Optimization?

On-Page Optimization is the SEO technique where a website is optimized-its URL, title, alt tags, javascript and CSS codes, keywords and meta description are optimized.

6. What is Off-page Optimization?

Off-Page optimization is the SEO technique to create backlinks to the site.

7. Name some off-page optimization techniques?

Off-page optimization techniques are-

1. Blogging.
2. Business Reviews.
3. Social Bookmarking.
4. Photo and Video Sharing.
5. Article Submission.
6. Form posting.
7. Directory Submission.
8. Press Release.
9. Guest Posting.
10. Local Listing.
11. Commenting
12. Google Map.
13.Social Media Profiles.
14. Classifieds

8. Name some black hat SEO techniques?

Link Spamming, Hidden text and links, keyword stuffing and cloaking.

9. What is Keyword?

A keyword is a term or phrase used by the user to find information on search engines.

10. What is Social Bookmarking?

Social bookmarking is an off-page technique of promoting the content of the website. You can submit the text, pictures, video, and blogs on different social media sites with links pointing back to the site.

11. Name some social media bookmarking sites.

Tumblr, Pinterest, StumbleUpon, Digg, Delicious, Reddit,etc.

12. What are the basic required tools for doing SEO?

Google webmaster tools, Google Analytics, Open Site Explorer, Alexa, Website Grader etc. are the basic tools which are used to do SEO. But now a day, there are many paid tools like SEO Moz, Spydermate, Bulkdachecker etc.available in the market.

13. Who are the founders of the Google?

The founders of the google are Larry Page and Sergey Brin.

14. What is Website?

A website is Collection Of web pages or formatted documents that can be accessed over the internet.
websites are generally identified with domain names or web addresses.
 for example, If you type the web address www.digitaldip.co  over the internet, It would take you to the home page of the actual website.

15. What is the web server?

A web server is a computer programme with an IP Address and Domain names that display web pages to users when requested. Web server accepts and processes the request sent via HTTP.

16. What is Web Hosting?

web hosting refers to any service providing space for websites over the internet.web host enables your website to be viewed by others via modem or network by making space over its server

17. What is Google Knowledge Graph?

The Knowledge Graph is a knowledge base utilized by Google to improve its search engines' result with semantic -search information gathered from a wide variety of sources. Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries.

18. What is Google Penalty?

A Google Penalty is the negative effect on a website's search rankings based on the updates to Google's Search algorithms and /or manual review. It can be an unfortunate malfunction of an algorithm update or an international penalization for various black-hat SEO techniques.

19. What is Canonical URL?

Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, know as canonical tags, these URLs help in content syndication when multiple versions of the same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

20. What is Google My Business?

Google My Business is a free and easy-to-use tool for business, brands, artists, and organizations to manage their online presence across Google, including search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

21. Can you mention the difference between SEM and SEO?

Search Engine Marketing is used to promotion of website through paid advertising by increasing their visibility in search engine result page in the Ads section. While SEO is optimizing to increase the organic search rate.

22. What are webmaster tools?

A webmaster is a tool this is service provided by the Google from where you can get the backlink information, crawl errors, search queries, indexing data, CTR etc.

23. What is Robot.txt?

Robot.txt is a text file. It is through this file it gives instructions to the search engines about indexing caching of a webpage, files of website or directory, domain.

24. Mention which is the best area to include your keywords?

These are the important areas to include your keywords

* Page Tile
*Content Body
*Meta Description

25. What is keyword density and what is the formula for knowing keyword density?

From SEO point of view, the keyword definitely helps you to stand out your content from others content. The formula for know the keyword density is (Total number of words in your article) multiply by 100.

26. What is Google Dance?

Google Dance is an outdated slang term used to describe the time period when Google rebuilds its rankings, and as a result of this rebuilding, the rankings order of websites on Google's SERP may fluctuate repeatedly.

27. How do you separate word in URL?

You should use hyphens to separate words in URL

28. What is Google Sandbox?

Google sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.

29. What is paid result?

The paid result in SEO means the exact opposite of organic results. it generally denotes to advertisements that display above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some users enter a search query with those keywords.

30. What is an Organic result?

The organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the use. It is also referred to as a "free" or "natural" result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

31. What is Google Suggest or Autocomplete?

Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated items to him/her in a drop-down menu. Such suggestions are a collection of the most frequent search term over the Google search engine.

For example, as you start to type Digital Marketing tutorial for, you might see other popular Digital Marketing tutorial related searches like" Digital Marketing tutorials for beginners" or " Digital Marketing tutorial for working professionals"

32. What is the definition of a keyword?

Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

33. What is the Long Tail Keyword?

Long tail keywords are phrases containing over 4+ words that make search results highly specific.

34. What is an Outgoing link?

An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the source domain. For example, if you provide links to other third-party web pages on your website, those would be external links to your site.

35. What are incoming links?

Inbound links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only. Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

36. What is Bounce rate?

Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.

37. What are 404 errors?

404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.

An interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.

38.  What is Alexa Rank in SEO?

Akexa.com is a website that ranked websites based on the traffic,so in terms of SEO,moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.

39. What is the difference between PR (page rank) and SERP ( search engine result page)?

Page rank is calculated on the basis of qulity inbound links from other website or webpage or a website.
SERP (Search Engine Result Page) is the placement of the website or web-pages which  is returned by the search engine after a search query or attribute.

40. What does it mean if nothing appears on doing search on the domain?

On doing search on your domain and if noting appears then there are three possiblities.

1. May be the site is banned by search engines.
2. May be no index by search engines.
3. Some canonical issues.

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•  Digital Marketing provides you with great freelancing opportunities and also can accelerate your business to the next level if you are a business owner/entrepreneur. 

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                         What Is SEO?

        SEO stands for “search engine optimization.” It is one of the technique in On Page Optimization, Which is used to getting traffic from the “organic”  “free”  “editorial” or “natural” search results on search engines.

Most Popular Search Engines

1. Google

2. Bing

3. Ask.com

4. Baidu

5. Yandex

6. Naver

SEO Tips 2018

1.  Customer Centring Content can drive more traffic to your website by up to 2,000%

2. Enterprise and Mid-sized companies rely more on Technical SEO and content development to increase and maintain search presence.

3. 93% of the traffic will come through the  Search Engines

4. Based on the results 82% of searchers will use their phone to help them make decisions and reviews.

5. Loading Speed is also one of the major factors for good SEO.If  Anything longer it increases your bounce rates by 50%. Two seconds is mostly prefered by all companies.